Branding

Logotype

It is the most important element in corporate identity and should always be treated with respect.

The logotype will appear as a sign-off or endorsement on all of our communication and reinforces the authority of our brand.

Versions

Symbol

Colors

The Maxima Compliance color palette is one of the brand’s most powerful and recognisable assets.

Primary

White

#FFFFFF

 

R    255

G    255

B    255

C    000

M   000

Y    000

K    000

Pantone TCX 11-0601 TCX
RAL 9016

Primary

Red

#E50A0A

R    299

G    010

B    010

C    000

M   096

Y    096

K    010

Pantone TCX 11-0601 TCX
RAL 9016

Primary

Black

#131215

R    019

G    018

B    021

C    010

M   014

Y    000

K    092

Pantone Black 6
RAL 9004

Red Color Palette

Secondary

Red

#FCE7E7

Secondary

Red

#F7B6B6

Secondary

Red

#EF6C6C

Secondary

Red

#EA3B3B

Primary

Red

#E50A0A

Secondary

Red

#B70808

Black Color Palette

Secondary

Light Grey

#F2F2F4

Secondary

Grey

#DCDCE0

Secondary

Mid Grey

#8D8C91

Secondary

Dark Grey

#29292b

Primary

Black

#131215

Secondary

Dark Black

#000000

Supporting Palette

Supporting

Purple

#8D5FFF

R    141

G    095

B    255

C    054

M   058

Y    000

K    000

Pantone 2101C + U
RAL 4005

Supporting

Mid Purple

#55419E

R    085

G    065

B    158

C    080

M   088

Y    005

K    012

Pantone 7672C + U

Supporting

Dark Purple

#26224C

R    038

G    034

B    076

C    095

M   100

Y    010

K    051

Pantone 275C + 2112U

Supporting

Green

#09EED4

R    009

G    238

B    212

C    096

M   000

Y    011

K    007

PANTONE 311 C

Supporting

Blue

#0895EE

R    008

G   149

B    238

C    097

M   037

Y    000

K    007

Pantone 2925 C

Supporting

Yellow

#FFC663

R    255

G   198

B    099

C    000

M   022

Y    061

K    000

Pantone 1355 C

Typography

Typography is an essential component of the visual identity. Typeface General Sans, gives a new voice both friendly and authoritative, while ensuring a uniformity across all touchpoints and forms of communication.